Strategic Database Marketing - Hughes, Arthur Middleton
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Web-focused strategies for turninga company's customer list into itsmost powerful competitiveadvantage For more than a decade, "Strategic DatabaseMarketing" has been a popular and authoritativehow-to on database marketing, referred to everyday by marketing practitioners around the world.Featuring dozens of innovative, workable strategies, it has shown marketers how to profitablymanage customer relationships, retain loyalty, increase the incremental profits from each customerin the database, and more. Fast-changing tools and ...

Strategic Database Marketing 2005, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071457507

3rd edition