Strategic Analysis: A Creative and Cultural Industries Perspective

by

Write The First Customer Review

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case ...

Strategic Analysis: A Creative and Cultural Industries Perspective 2017, Routledge, London

ISBN-13: 9781138185272

Paperback

Select
Strategic Analysis: A Creative and Cultural Industries Perspective 2017, Routledge, London

ISBN-13: 9781138185265

Hardcover

Select