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Strategic Account Strategy - Capon, Noel, Professor
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Strategic Account Strategy is designed to help corporations and businesses develop key/strategic and global account programs, and for individual key/strategic and global account managers to develop strategy and action programs for individual accounts. The volume comprises a set of frameworks in two books: Book 1 - The Strategic Account Program and Book 2 - Planning for Strategic Accounts .

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Strategic Account Strategy 2011, Wessex, Inc.

ISBN-13: 9780983330011

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