Storytelling, when used as a strategic tool, helps managers and leaders to communicate their organisations' values, gets people to embrace change, and inspires higher levels of performance. PowerPoint presentations can make audiences doze off and facts and figures often bore people. Stories are memorable and by developing our storytelling skills we can tell stories in a purposeful way with a business aim. This is why storytelling is used in organisations around the world. In the Storytelling Pocketbook, Roger E. Jones ...

Storytelling Pocketbook 2011, Management Pocketbooks, Alresford

ISBN-13: 9781906610401