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Storytelling: Branding in Practice - Fog, Klaus, and Budtz, Christian, and Munch, Philip
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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use ...

Storytelling: Branding in Practice 2016, Springer, Berlin, Heidelberg

ISBN-13: 9783662500231

2nd Softcover Reprint of the Original 2nd 2010 edition

Trade paperback

Storytelling: Branding in Practice 2010, Springer, Berlin, Heidelberg

ISBN-13: 9783540883487

2nd 2010 edition


Storytelling: Branding in Practice 2005, Springer, Berlin, Germany

ISBN-13: 9783540235019