Storyselling for Financial Advisors

by ,

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"I founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to our representatives".--Herb D. Vest, Chairman and CEO, H.D. Vest.

Storyselling for Financial Advisors 2000, Kaplan Publishing, Chicago, IL

ISBN-13: 9780793136643