Store Wars: The Battle for Mindspace and Shelfspace

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Store Wars: The Battle for Mindspace and Shelfspace - Corstjens, Judith, and Corstjens, Marcel
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Uses a provocative and non-technical format to convey a systematic analysis of the changed and changing environment for selling fast-moving consumer goods. Covers issues faced by managers from both sides of the industry--the manufacturing view and retailing perspective of strategic marketing. Features an abundance of innovative ideas and authentic examples based upon the authors' experience.

Store Wars: The Battle for Mindspace and Shelfspace 1999, Wiley

ISBN-13: 9780471987659

2nd Revised edition

Trade paperback

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Store Wars: The Battle for Mindspace and Shelfspace 1995, Wiley, Chichester, England

ISBN-13: 9780471950813

Hardcover

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