Stop Telling Start Selling


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In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical ...

Stop Telling Start Selling 1997, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070525580

Revised edition

Trade paperback