Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research

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Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.

Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research 2009, Gabler Verlag

ISBN-13: 9783834917621

2010 edition

Hardcover

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