Sports Marketing: A Strategic Perspective

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KEY BENEFIT "Sports Marketing" takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. KEY TOPICS This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of ...

Sports Marketing: A Strategic Perspective 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132285353

4th edition

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Sports Marketing: A Strategic Perspective 2008, Pearson

ISBN-13: 9780138137458

4th edition

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Sports Marketing: A Strategic Perspective 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131440777

3rd Revised edition

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Sports Marketing: A Strategic Perspective 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130407917

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Sports Marketing: A Strategic Perspective 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136218715

Hardcover

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