Sports Illustrated: Pittsburgh Steelers: Pride in Black and Gold

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America's Team? These days it's the Pittsburgh Steelers. Want to argue? The six-time Super Bowl champions are the favorites of network television programmers, have the broadest and most impassioned fan base-the Steelers outsell all other NFL teams in merchandise, and at some stadiums Steel City fans outnumber the home team's faithful-and embody a winning spirit that have made them the model franchise in the most popular sport in the U.S. Founded in 1933 by the beloved Rooney family in the gritty heartland of industrial ...

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