Sports culture and practice has been intertwined with the media and communication industries since both began to emerge in their contemporary forms in the late 19th century. There has evolved a complex and symbiotic relationship between sport and the communication industries that have has seen the latter re-shape, mediate, finance and even define one of the central tenets of 20thand 21st Century popular culture. Across four volumes, this Major Work charts these compelling developments through a selection of the best ...

Sport and Communication 2016, SAGE Publications Ltd, London

ISBN-13: 9781473913066