Sponsorship: For a Return on Investment

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Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight ...

Sponsorship: For a Return on Investment 2007, Butterworth-Heinemann

ISBN-13: 9780750686402

Hardcover

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