Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing

by

Write The First Customer Review

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing 2012, Emerald Group Publishing, Bingley

ISBN-13: 9781780529127

Hardcover

Select