Speaking Effectively in Public Settings: A Modern Rhetoric with a Traditional Base

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Aristotle's timeless Rhetoric is the foundation of this modern college text on how to speak effectively in the workplace, in business, and in the public forum. This text is easy for beginning students to follow and offers a wealth of practical examples and suggestions. The authors discuss many aspects of public speaking: Aristotle's view that the objective of all speeches is to persuade, the early idea of adapting a mix of appeals to an audience, ethical appeal to an audience, paraverbal language as a meaning-modifier, and, ...

Speaking Effectively in Public Settings: A Modern Rhetoric with a Traditional Base 1993, Upa, Lanham, MD

ISBN-13: 9780819191229

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