Space Race: An Inside View of the Future of Communications Planning

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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of ...

Space Race: An Inside View of the Future of Communications Planning 2005, John Wiley & Sons, Chichester, England

ISBN-13: 9780470094518

Hardcover

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