Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective

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Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective - Solomon, Michael R., and Bamossy, Gary J., and Askegaard, Soren
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Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at ... your own personal account using the ...

Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective 2007, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273714729

3rd edition

Paperback

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