Sociodrama: An Interpretive Theory for the Practice of Public Relations

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This work examines public relations from a humanistic definition that is focused on understanding the public rather than controlling them or predicting their behaviour. This different perspective aims to highlight the drama in the language of the organisation and the language of the public.

Sociodrama: An Interpretive Theory for the Practice of Public Relations 1995, University Press of America, Lanham, MD

ISBN-13: 9780761800279

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Sociodrama: An Interpretive Theory for the Practice of Public Relations 1995, University Press of America, Lanham, MD

ISBN-13: 9780761800286

Trade paperback

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