Social Psychology of Consumer Behavior

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Providing an informed, up-to-date overview from an original integrative perspective, this work examines the application of social psychology to consumer behavior. Students and researchers of consumer behavior are offered an advanced account of relevant theories tailored to their interests.

Social Psychology of Consumer Behavior 2015, Psychology Press

ISBN-13: 9781138882942

Trade paperback

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Social Psychology of Consumer Behavior 2008, Psychology Press, New York, NY

ISBN-13: 9781841694986

Hardcover

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