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Social Physics: How Good Ideas Spread - the Lessons from a New Science

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Social Physics: how good ideas spread - the lessons from a new science - Pentland, Alex
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Where do ideas come from? How do they get put into action? How can we create social structures that are productive and creative? If the Big Data revolution has a presiding genius, it is MIT's Alex Pentland, whose research has led to the creation of more than 30 companies. Yet according to his research, innovation doesn't come from a few super-bright people; it comes from idea flow, the way ideas are spread. Thanks to the rise of smartphones, GPS devices, and the internet, the flow of ideas can now be tracked. Sociologists ...

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Social Physics: how good ideas spread - the lessons from a new science 2014, Scribe Publications

ISBN-13: 9781922247551

New edition

Paperback