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Social Physics: How Good Ideas Spread-The Lessons from a New Science

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Social Physics: How Good Ideas Spread-The Lessons from a New Science - Pentland, Alex
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From one of the world's leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence If the Big Data revolution has a presiding genius, it is MIT's Alex "Sandy" Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We're ...

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Social Physics: How Good Ideas Spread-The Lessons from a New Science 2014, Penguin Press

ISBN-13: 9781594205651

Hardcover