Social Media for Knowledge Sharing in Automotive Repair

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This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis ...

Social Media for Knowledge Sharing in Automotive Repair 2016, Springer

ISBN-13: 9783319485430

2017 edition

Hardcover

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