Social Media Marketing: Theories and Applications

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Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical ...

Social Media Marketing: Theories and Applications 2014, SAGE Publications Ltd, London

ISBN-13: 9781446280744

Paperback

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Social Media Marketing: Theories and Applications 2014, SAGE Publications Ltd, London

ISBN-13: 9781446280737

Hardcover

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