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Social Media Equals Social Customer: Managing Customer Experience in the Age of Social Media

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Social Media Equals Social Customer: Managing Customer Experience in the Age of Social Media - Simon, Donnovan
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It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many companies still don't realize the power of connecting with people online. To get the most out of these relationships, it's important to develop strategies that engage both existing and potential customers. Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to connect with ...

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Social Media Equals Social Customer: Managing Customer Experience in the Age of Social Media 2013, iUniverse

ISBN-13: 9781491702321

Trade paperback

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Social Media Equals Social Customer: Managing Customer Experience in the Age of Social Media 2013, iUniverse

ISBN-13: 9781491702345

Hardcover

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