48 Hours Only | Receive 10% OFF. Get the code »

Social Marketing and Public Health: Theory and Practice

by

Write The First Customer Review

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social ...

Social Marketing and Public Health: Theory and Practice 2017, Oxford University Press, Oxford

ISBN-13: 9780198717690

2nd Revised edition

Paperback

Select
Social Marketing and Public Health: Theory and Practice 2009, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199550692

Trade paperback

Select