Social Marketing: Influencing Behaviors for Good

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WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that ...

Social Marketing: Influencing Behaviors for Good 2007, Sage Publications (CA), Los Angeles, CA

ISBN-13: 9781412956475

3rd edition

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