Social Marketing: Influencing Behaviors for Good

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Taking key marketing principles and applying them to campaigns and efforts to influence social action, this book provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.

Social Marketing: Influencing Behaviors for Good 2011, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781412981491

4th Revised edition

Paperback

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