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Social Crm for Dummies - Lacy, Kyle, and Diamond, Stephanie, and Ferrara, Jon
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Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to ...

Social Crm for Dummies 2013, For Dummies

ISBN-13: 9781118242490

Trade paperback