Social Communication in Advertising: Persons, Products and Images of Well Being

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This analysis of advertising in our society and culture describes how advertising encompasses the three most influential domains of our lives: industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the ...

Social Communication in Advertising: Persons, Products and Images of Well Being 1991, Routledge, London

ISBN-13: 9780415039611

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Social Communication in Advertising: Persons, Products and Images of Well-Being 1990, Routledge

ISBN-13: 9780415903547

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Social Communication in Advertising: Persons, Products and Images of Well Being 1986, Methuen young books, London

ISBN-13: 9780416012019

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