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Soar: How the Best Airline Brands Delight Customers and Inspire Employees

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Soar: How the Best Airline Brands Delight Customers and Inspire Employees - Nigam, Shashank
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An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow ...

Soar: How the Best Airline Brands Delight Customers and Inspire Employees 2016, Ideapress Publishing

ISBN-13: 9781940858142

Hardcover

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