Smart World: Breakthrough Creativity and the New Screening of Ideas

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Our ideas about creativity, and particularly the most important kind--what Richard Ogle calls "breakthrough creativity"--are governed by a long-standing and deep-seated myth: "the mind inside the head." From ancient times, philosphers of mind have held that important ideas and insights come from the individual brains of geniuses with awesome rational powers, whose minds seem to function on a higher plane than those of normal folk.In recent years, however, as advances in cognitive science and network science have highlighted ...

Smart World: Breakthrough Creativity and the New Screening of Ideas 2007, Harvard Business School Press, Boston, MA

ISBN-13: 9781591394174

Hardcover

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