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Smart Choices: Strategies for Marketing the Performing Arts

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Smart Choices: Strategies for Marketing the Performing Arts - Hammond, John S, and Keeney, Ralph L, and Raiffa, Howard
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To help readers increase their chances of finding satisfying solutions, "Smart Choices" blends the art and science of decision making into a staightforward, proven approach for tough choices.

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Smart Choices: Strategies for Marketing the Performing Arts 1998, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848570

Hardcover