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"Small Business Marketing Management" is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.Companion Website: http: //www.palgrave ...

Small Business Marketing Management 2002, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9780333980750

Trade paperback

Small Business Marketing Management 2002, Palgrave MacMillan

ISBN-13: 9780333990308