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Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini

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Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini - Kenrick, Douglas T (Editor), and Goldstein, Noah J, PH.D. (Editor), and Braver, Sanford L, Ph.D. (Editor)
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Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion , have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new ...

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Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini 2012, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199743056

Hardcover