Signs Sell: Harnessing the Power of Your Interior Advertising

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Signage is the most misunderstood and underutilized tool in all of retailing today. It's one of those topics that many rarely or never talk about, but one that can have a huge impact on our business. We really can't explain why some business owners and retail managers don't use the power of signage. We all know instinctively how important good signage is. This book details every aspect of signage including the types of signs you need, proper placement, sign mechanics, digital signage, items in your store that can become ...

Signs Sell: Harnessing the Power of Your Interior Advertising 2014, Specific House

ISBN-13: 9781934683378

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