Shopportunity!: How to Be a Retail Revolutionary

by

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Business strategist Newlin provides an insider's view of how consumers' needs and wants are researched and identified at the manufacturing and marketing level of companies, and then systematically ignored by those same manufacturers and their retailers when it comes time to bring brands to market. She calls for nothing less than a total re-imagination of the process.

Shopportunity!: How to Be a Retail Revolutionary 2006, HarperBusiness, New York, NY

ISBN-13: 9780060888404

Hardcover

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Shopportunity!: How to Be a Retail Revolutionary 2006, HarperAudio

ISBN-13: 9780061121661

Audiobook CD

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