Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience

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The recent history of shopping has been defined by decade-long periods of dynamic change. The '80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The '90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl's among them, following suit. The first decade of the new millennium is the decade of luxury, with ...

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience 2006, Kaplan Publishing

ISBN-13: 9781419536366

Hardcover

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