Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students ...

Services Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071086967

6th International edition

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Services Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263931

5th Revised edition

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Services Marketing 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072961942

4th Revised edition

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Services Marketing 2005, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071244961

4th Revised edition

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Services Marketing 2002, Irwin/McGraw-Hill

ISBN-13: 9780072471427

3rd edition

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Services Marketing 2002, McGraw Hill Higher Education, London

ISBN-13: 9780071199148

3rd Revised edition

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Services Marketing 2000, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071169943

International 2 Revised edition

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Services Marketing 1999, Irwin/McGraw-Hill

ISBN-13: 9780072312218

2nd edition

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Services Marketing 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071148818

International edition

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Services Marketing 1996, McGraw-Hill Companies

ISBN-13: 9780070782501

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