Services Marketing: People, Technology, Strategy

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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Services Marketing: People, Technology, Strategy 2014, Pearson, Upper Saddle River

ISBN-13: 9780134123905

7th Revised edition

Hardcover

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Services Marketing: People, Technology, Strategy 2010, Prentice Hall, Boston, MA

ISBN-13: 9780136107217

7th edition

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Services Marketing: People, Technology, Strategy 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131875524

6th edition

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Services Marketing: People, Technology, Strategy 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130173928

4th edition

Hardcover

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