Services Marketing European Perspectives

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This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation. Instructor's Manual (0-13-020763-2).

Services Marketing European Perspectives 1999, Financial TImes Prentice Hall, Upper Saddle River

ISBN-13: 9780130959911

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