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Services Marketing - Lovelock, Christopher, and Wirtz, Jochen
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Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries.

Services Marketing 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131138650

5th Revised edition

Hardcover

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Services Marketing 1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780134558417

3rd Revised edition

Hardcover

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Services Marketing 1996, Prentice Hall, Upper Saddle River

ISBN-13: 9780134613772

3rd edition

Paperback

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Services Marketing 1991, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780138070663

2nd Revised edition

Hardcover

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