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Services Marketing: An Interactive Approach

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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed ...

Services Marketing: An Interactive Approach 2013, Cengage Learning

ISBN-13: 9781285057132

4th edition

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