Serious Money: The Art of Marketing Mutual Funds

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"Serious Money" is the first truly complete sales system for mutual funds & other managed investment products -- a roadmap to success in communicating the benefits of any mutual fund to any investor. The book takes financial advisors from prospecting & establishing clients' needs, through making presentations, handling objections & the close. Along the way, readers develop an understanding of how to help clients think in new ways about mutual funds & managed money accounts. Wondering who to prospect, and how to prospect ...

Serious Money: The Art of Marketing Mutual Funds 1991, Robert A. Stanger Company

ISBN-13: 9780943570112

Unabridged

Hardcover

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