Sensory and Consumer Research in Food Product Design and Development

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During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced ...

Sensory and Consumer Research in Food Product Design and Development 2012, Wiley-Blackwell

ISBN-13: 9780813813660

2nd Revised edition

Hardcover

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Sensory and Consumer Research in Food Product Design and Development 2006, Blackwell Publishing Professional

ISBN-13: 9780813816326

Hardcover

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