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Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects

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Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects - Taylor, James, and Kraus, Stephen, and Harrison, Doug, MCSE
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Based on unprecedented research, "The New Elite" took a behind-the-scenes look at members of America's most powerful and influential class, what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique its interest, and convert it into a loyal customer base.

Selling to the New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects 2011, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814416532

Hardcover

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