Selling the Sea: An Inside Look at the Cruise Industry

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An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives ...

Selling the Sea: An Inside Look at the Cruise Industry 2007, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471749189

2nd edition

Trade paperback

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Selling the Sea: An Inside Look at the Cruise Industry 1996, Wiley, New York, NY

ISBN-13: 9780471120018

Hardcover

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