This hard-boiled, "how to" marketing manual provides you with all the secrets you need in order to make great presentations and write engaging copy for the Internet. You'll become familiar with "Five Second Rules" for capturing attention on this medium, plus you'll get insider tips for using "Netiquette" to create more powerful communication. Practical, no-nonsense analysis of more than 100 Websites give you immediate guidelines for creating potent Web marketing presentations that: -- Tie profits to the sites message -- ...

Selling on the Net 1996, McGraw-Hill/Contemporary

ISBN-13: 9780844232331

Illustrated

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Selling on the Net 1996, McGraw-Hill/Contemporary

ISBN-13: 9780844232348

Trade paperback

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