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Selling and Sales Management 10th Edn

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Selling and Sales Management 10th Edn - Lancaster, Geoffrey, and Jobber, David
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Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales ...

Selling and Sales Management 10th Edn 2015, Pearson, Harlow

ISBN-13: 9781292078007

10th Revised edition

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