Selling Today: Partnering to Create Value, Global Edition

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For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching ...

Selling Today: Partnering to Create Value, Global Edition 2014, Pearson Education Limited, Harlow

ISBN-13: 9781292060170

13th edition

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