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Selling Today: Creating Customer Value

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Selling Today: Creating Customer Value - Manning, Gerald L, and Reece, Barry L
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"Selling Today: Creating Customer Value," one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and ...

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Selling Today: Creating Customer Value 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131866836

10th Revised edition

Hardcover

Selling Today: Creating Customer Value 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131009523

9th edition

Hardcover

Selling Today: Creating Customer Value 2003, Prentice Hall, New Jersey

ISBN-13: 9780131055445

9th edition

Hardcover